ABSTRACT
Australian sport is dying. Over the past 10 years sports participation and spectatorship has been in serious decline. Where fans are now congregating is “cyberspace” i.e. online and social media.
So, to better promote sport and leverage sponsorship we need to go where the audience is now, not where they used to be! Effective cyberspace marketing is the solution.
Steve Hubbard, Cyberspace Marketer @ West2East ReCreation
Marketing | Sport | Sponsorship | Online & Social Media Communications
Dify Social - formerly West2East ReCreation 